New Home Marketing Support

Consultation & Market Analysis

• Comprehensive market research studies to assess current conditions, absorption rates, current and future competition, resales, target buyer profiles and demographics.
• Consultation on product mix, building style and layout, pricing, interior features and finishes, amenities, model and sales center design.
• Consultation on effective advertising strategy, target audience, public and media relations to maximize development exposure and ROI.
• Area market analysis of schools, retail shopping, proposed highways and improvements to determine all factors that could affect salability of a builder's community. 
• Identify land opportunities and assist with land acquisition and purchase.
• Assist with hiring of:  sales team, architect, land planner, advertising firm and attorney.

Sales Support

• Professionally trained and licensed, Quality Service Certified Sales Managers, Sales Team and model attendants.
• Model will be staffed seven days a week.
• Promotion of development to Realtors, local schools and area employment facilities.
• Weekly sales meetings and traffic reports.
• Quarterly market analysis for each subdivision.
• Traffic and market analysis forms.

Advertising & Promotion

• Detailed, Pre-Marketing and Post-Launch Marketing plans.
• Consultation on all phases of advertising campaign- from signage to brochures, media placement, website design and search engine optimization, internet lead generation and incubation, sales center design, promotional events, public relations and giveaways.
• Unique promotional opportunities via Helen Adams' exclusive partnerships with: The Charlotte Chamber, Bank of America and our Enterprise Network, which includes some of the finest real estate firms from across tha nation.